Okay now do you believe me? eBooks are not fading. They’re gaining momentum.
Today Simon & Schuster announced that it is retooling its mass market paperback line to be eBook only. Called Pocket Star, it will feature women’s fiction, mystery, romance, thrillers and urban fantasy.
According to Executive VP at S&S, Louise Burke: “Similar to how mass market has served as a platform to develop future hardcover authors, it is our mission to use Pocket Star’s new digital-only format to establish new voices in the marketplace. An eBook imprint is flexible, cost-effective, cutting-edge and makes sense in today’s marketplace. Under the Pocket Star banner we will publish original works including full-length novels and novellas from some of our most popular authors.”
Lauren McKenna will serve at Editorial Director of Pocket Star. Titles will launch imminently and if any title sells well, it may also be published in print.
Last summer Random House announced their eBook only romance imprint, LoveSwept. Last fall the Berkley/NAL imprint of Penguin announced InterMix, their eBook only line for mass market genre fiction. And a few months ago Grand Central announced Forever Yours, their romance eBook imprint. There are more. There will be more. And I say, the more the merrier.