Agent Savant

The musings of literary agent Laurie McLean

Rowling’s ‘The Casual Vacancy’ sells half in eBooks!

Written By: laurie - Oct• 04•12

An interesting point was made earlier this week by Little Brown’s publisher Michael Pietsch. Yes, J.K. Rowling’s first adult book, The Casual Vacancy, has exceeded their sales expectations, selling 375,000 hardcover copies in six days, which he believes will make it the bestselling hardcover in 2012. Then the other shoe dropped. Since Nielsen BookScan reported 157,000 print copies sold in the first four days, the math suggests that half of Rowling’s sales right out of the gate were, gasp, EBOOKS! That is an enormous swing and heavily underscores the notion that eBooks are saving the butts of traditional publishers just as they’re giving tremendous opportunities to new authors in the area of self-publishing. Wow, it’s a great time to be a writer!

Casual Vacancy cover

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