This is a big deal. Ever since BookScan started it has only included retail bookstore point of purchase sales in its reports, and not even every bookstore participated. Now, for the first time, BookScan will add sales data from Walmart into its totals. This will significantly change the numbers and represent 80% of English language book sales. However one must note that Walmart tends to carry only a small selection of bestselling titles, so this will skew the numbers more towards the bestsellers. Read the full article here.
BookScan To Include Walmart Sales Data
Written By: laurie - Dec• 14•12