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Personal recommendations (in person) key to book sales

By laurie Posted in Blog , Bowker, Digital Book World, Discoverability and Marketing, how do people discover new books, ISBN | No Comments »

At Digital Book World’s Discoverability and Marketing event yesterday in New York City, ISBN powerhouse Bowker had this to say about how people buy books: “Last year, nearly 50% of consumers altered their book-buying behavior, according Bowker’s v-p of publishing services Kelly Gallagher, who estimated that 39% of books are sold online and “people discover […]

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